Weekend Revelry Cut Short After 2 Die at Electronic Music Festival

A multiday electronic music festival that drew tens of thousands of people to Randalls Island over Labor Day weekend was canceled on Sunday, its last day, after city officials said two concertgoers had died and at least four others had fallen …
Read more on New York Times (blog)



Cincinnati, OH (PRWEB) July 29, 2014

With traditional revenue streams for nonprofits lagging, nonprofit organizations are turning to third party fundraising programs to drive donations and fuel future growth. For many, there’s an unexpected bonus: new donors. Fundraising Consultant Jenn Fishkind created a third party program for an international nonprofit that raised over $ 1,000,000 in its first two years. She was intrigued by who was participating. “Some of our most successful campaigns were through endurance events, people running in a marathon or some other type of race. We’d never met this participant before. They weren’t involved in our other events, like our walk. To me this is an opportunity for people who haven’t been involved only because they hadn’t found their niche.”

This new type of fundraising is not only helping to meet and exceed annual fundraising expectations, but those doing the fundraising are often first-time supporters who are using their own social networks to introduce organizations to a whole new pool of donors. Mike Malekoff, former Vice President at JDRF sees this new participant as a huge asset to a nonprofit. “You have a motivated individual coming to you saying ‘I don’t need your help. I’m going to do it on my own.’” A big draw of third party programs is that they empower supporters to fundraise in their own way on the organization’s behalf. Mike finds this new supporter to be a leader rather than a joiner. “The organization isn’t doing any of the work so you’ve already qualified this person as a motivated supporter. Third party programs help you find people you can engage in the future.”

The Complete Guide to Creating a Third Party Fundraising Program shows how Jenn, Mike and other DonorDrive Social Fundraising clients have successfully created their programs around Personal Campaigns (creative fundraisers built by individual supporters), Community Events (large events hosted by supporters, such as festivals or neighborhood walks), and Challenge Events (endurance events, like the New York City Marathon, where individuals are fundraising for their favorite cause). While DonorDrive is an excellent choice for managing national signature events and capital campaigns, nonprofits, like ASPCA and JDRF Canada, choose DonorDrive to power their third party programs. Part Two of the Complete Guide to Creating a Third Party Fundraising Program Part Two is available on the DonorDriven blog.

To see firsthand how effective a third party program can be, DonorDrive offers free software demonstrations.